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    KÄRCHER MIDDLE EAST – DATA PRIVACY POLICY

    1. 1. Our Commitment to Your Privacy & Data Controller

    Kärcher Middle East ("Kärcher ", "we," "us") is committed to protecting the privacy and security of your personal information. This policy explains how we collect, use, and safeguard your data when you use our webstore. The data controller responsible for your personal information is Kärcher Middle East. If you have any questions about this privacy policy or our data protection practices, please contact us at customercare.ae@karcher.com.

    1. 2. Information We Collect

    We collect and process information through the following ways:

    a. Information You Provide Directly

    We collect information you provide directly to us when you create an account, place an order, or contact customer service. This may include:

    •    Personal Identifiers: Name, email address, phone number.

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    •    Order Information: Shipping address, billing address.

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    •    Payment Information: Payment card details following your consent (processed securely by our payment gateway; we do not store your full card number without your consent).

    b. Information Collected Manually

    When you browse or interact with our website, we automatically collect certain technical data to ensure security and functionality, including IP address, browser type and version, operating system, device identifiers, and date/time of access. Such information may be recorded in server log files and used for system administration, fraud prevention, and analytical purposes.

    3. How We Use Your Information and Our Legal Basis

    We use your personal information for the following purposes, relying on lawful grounds for processing under applicable data protection law:

    •    Order Fulfilment: To process your payment, fulfil your order, and deliver your goods. Our legal basis for this is the performance of the sales contract between you and Kärcher.

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    •    Customer Service: To communicate with you about your order and respond to your inquiries. This is necessary for the performance of our contract and our legitimate interest in providing excellent customer service.

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    •    Marketing: To send you newsletters, special offers, and information about our products, only if you have explicitly opted-in to receive them.

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    •    Service Improvement: To analyse website usage and improve our webstore experience. This is based on our legitimate interest in developing our business and services.

    4. How We Share Your Information

    We do not sell, rent, or trade your personal information. We will only share your data with trusted third parties for the essential purposes of conducting our business, such as:

     

    • Payment Processors: To securely process your payment.

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    • Logistics & Delivery Partners: To ship your order to your address.

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    • IT & Marketing Providers: To help us manage our webstore and marketing communications.

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    Credit Reference Agencies (If Applicable): Should you choose a payment method that requires it, we may share your data with credit agencies to perform credit checks to mitigate fraud. You will be informed if this is required during the checkout process.

    All third parties are contractually obligated to keep your information confidential and secure, and to use it only for the services they provide on our behalf.

    1. 5. International Data Transfers:
      To deliver our services, we may transfer the personal data we collect to, and store it in, a destination outside the United Arab Emirates (UAE). This may include processing by Kärcher group companies or by our third-party suppliers.

    Where we transfer your data outside the UAE, we will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy and the UAE Data Protection Law.

    1. 6. Data Security:

    We implement appropriate technical and organizational security measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. For example, our webstore uses SSL/TLS (Secure Sockets Layer) encryption to protect the transmission of sensitive data like payment information.

    1. 7. Your Rights & Choices: Under data protection law, you have the right to:

    •    Access: Request a copy of the personal data we hold about you.

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    •    Correction: Request that we correct any inaccurate or incomplete data.

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    •    Data Portability: Request the transfer of your personal data to you or to a third party in a machine-readable format.

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    •    Object: Object to our processing of your data where we are relying on a legitimate interest as our legal basis.

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    •    Restrict Processing: Request that we suspend the processing of your personal data in certain circumstances.

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    •    Opt-Out: Unsubscribe from our marketing communications at any time by clicking the "unsubscribe" link in any email. To exercise these rights, please contact us at customercare.ae@karcher.com.

    1. 8. Data Retention

    We will only retain your personal data for as long as is necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period, we consider the amount, nature, and sensitivity of the data, and the applicable legal requirements.

    1. 9. Cookies

    Our webstore uses cookies (small text files stored on your device) to enhance user experience. We use different types of cookies:

    •    Strictly Necessary Cookies: These are essential for you to browse the website and use its features, such as adding items to your cart.

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    •    Performance & Analytics Cookies: These help us understand how visitors interact with our website, allowing us to analyse site traffic and improve our services.

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    •    Marketing Cookies: These are used to track visitors across websites to display relevant ads.Upon your first visit to our website, you will be asked for your consent for us to use non-essential cookies via a cookie banner. You can manage your cookie preferences at any time through your browser settings or our consent management tool.

    1. 10. Links to Other Websites

    Our website may, from time to time, contain links to and from the websites of our partner networks and affiliates. If you follow a link to any of these websites, please note that they have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

    1. 11. Changes to This Policy

    We may update this Privacy Policy from time to time. The latest version will always be posted on our website.

    1. 12. Governing Law and Jurisdiction

    This Privacy Policy, and any dispute or claim arising out of or in connection with it, shall be governed by and construed in accordance with the laws of the United Arab Emirates as applied in the Emirate of Dubai, including, without limitation , Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (the “UAE Data Protection Law”), its Implementing Regulations (Cabinet Decision No. 111 of 2022), and any other related executive regulations, decisions, or guidelines issued by the UAE Data Office or other competent authorities.

    The Dubai Courts shall have exclusive jurisdiction to hear and determine any dispute arising from or related to this Privacy Policy and the processing of personal data by Kärcher.